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News » Sustainable Industries Journal Red Redemption and "Operation: Climate Control" and "Climate Challenge" feature in an article in this September's Sustainable Industries Journal:"The fastest-growing component of the media sector worldwide, the video game market, is a $37.5-billion-ayear industry — and that’s excluding hardware and related merchandise. Video game spending has already surpassed domestic revenue from movie ticket sales, and this year it’s well on the road to overtaking music spending by nearly 20 percent. The industry could reach $50 billion by 2011, according to a recent report from Pricewaterhouse Coopers. Today, “serious games” — online and console video games tackling social and environmental issues — aim to influence the way people think about gaming, and the way they think about current issues. A handful of pioneering firms say they see the business potential for games with a purpose. Take Operation: Climate Control, for example. A slick, online video game aimed at educating school children about environmental issues, underwritten by the U.K. Department for Environment, Food and Rural Affairs, Operation: Climate Control was created by Oxford-based Red Redemption, a company that develops environmentally conscious games and interactive media." [Read More] |
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